Developing your own small business is an adventure and along the way, I’ve come to realize once I changed my mindset, everything changed for the better.
When I started this wellness coaching business of mine, I had no clue about what I was doing. Yes, I have a Masters in Psychology and I am certified as a Health and Wellness Coach, but I didn’t know the next step.
There were questions constantly floating in my head. Questions like:
• How do I market myself?
• Where do I find clients?
• How do I show that I know my stuff without feeling like an imposter?
The Similarities of Owning A Small Business and a Weight Loss Journey
Not only was I plagued by all these questions, but I was also afraid of making a mistake. I wanted to be perfect in my career and with my clients, but I learned the hard way perfection is a mirage. I came to realize I am perfect the way I am. So to get out there and be myself, I just needed to make “imperfect actions”.
When I stepped back, I noticed the similarities of losing weight and starting a small business. When I started on my weight loss journey, I had tons of questions like:
- How can I stay away from my favorite foods when I become emotionally vulnerable?
- When am I going to have time to exercise?
- How do I feed my family and myself healthy foods without any rejection?
- How do I stay on this healthy diet for the rest of my life?
And the biggest question of all: How do I lose all this weight?
All of these thoughts made me anxious and scared. I felt I had to be perfect. Failing on this new diet was not an option. These feelings of fear and anxiety made it seem like there was a big mountain I couldn’t climb.
So I set up easy exit strategies to end the discomfort. It didn’t end, however, because the fallout of ending this healthy lifestyle attempt was a lot of anger and negative self-talk.
Making Excuses Before You Even Start Isn’t the Answer
Now back to business. Or, in this case, how these exact same feelings came up as I was building my business. I didn’t want to give up, but I didn’t want to fail. I needed a good, valid excuse that I could live with when I wondered why I stopped trying.
But you know what? There wasn’t one.
I decided, instead, that I needed to embrace the discomfort of transitioning from just imagining my career being successful in taking actions that lead my business success.
From early childhood whenever we felt any discomfort, our caregivers often gave us something to take away that discomfort and make us feel better. This might have been a cookie, candy, or some other kind of comforting food. Now, as adults, some of us still use food as comfort while others use drugs, alcohol, gambling, etc. to remove that discomfort.
Embrace Discomfort Then Find Healthy Ways To Cope
I learned that to succeed in our goals, we need to embrace the discomfort and find healthy ways to get through it to avoid taking the easy way out.
Today, I am not as successful as I want to be but instead of turning to comfort foods, I am embracing the discomfort by asking myself these questions:
- What can I do to get more clients?
- How can I get more visibility?
- What other marketing ideas I can use to grow my business?
By asking myself these questions, my brain is working with me and not against me. I am taking action instead of entering a cycle of negative self-talk to beat myself up.
Negative self-talk doesn’t serve you at all. In fact, it pulls you away from you reaching your goals. When it comes to weight loss, it may distract you with untruthful statements such as:
- I am never going to fit into the clothes I like.
- People at the gym will stare and make fun of me.
- I always fail when I try to lose weight.
To be more supportive of your goals, just reverse these statements. So instead, ask yourself questions to help you. Questions like:
- How can I find clothing styles that will make me look and feel good?
- What other ways can I get exercise other than a gym?
- How can I provide support to myself to achieve my weight loss goal?
Take Pride In Your New Mindset
This new, positive approach has allowed me to continue to find ways to build and improve my business. Even better, I am very proud of myself for not giving up.
Is it still hard? Yes. Do I still feel like giving up? More than I wish to say.
But, will I give up? No way! I want to help women achieve their health goals by changing their habits and having a healthy relationship with food. I certainly can’t do that if I quit.
So regardless if you are struggling with emotional eating, leading a healthy lifestyle, or running a business, please know you can get through it with a different way of thinking that involves a different reaction, then action.
To keep you thinking about this, let me leave you with a quote I love:
The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you.Tony Robbins